Have you ever wondered how a weight loss guru becomes a guru? You know, the funny thing about this phenomenon is that just because someone gets to be a guru, it doesn't mean that they are actually the best in their field.
Think about this for a second: The weight loss industry is full of fly by night companies and products.
Seriously, how many people that had products in the 90's still have products today?
Exactly.
Weight loss gurus are good at one thing: Short term promotion. They know that they are just the flavor of the month and that a new program, based a little bit on their program will be out shortly.
It's the incestuous nature of the beast.
Did you know that most weight loss gurus don't even write their own books? They are ghostwritten by another author but claimed by the guru.
Think "Milli Vanilli", but with books.
Often times, the guru does know what he/she is talking about. However, when you have two gurus saying two totally separate things, who do you believe?
And, to make matters worse, even the people that follow the advice of the guru really don't know exactly HOW they've lost weight. No, in most cases, these people help further propagate the bad information.
Remember that game "Telephone" that you played as a kid?
Conclusion
Make sure you do your own research based on your lifestyle and commitments before you start any type of program. Take guru information with a grain of salt and take action on what make sense for your circumstances. Of course, the take action part is what really gets people in shape.
Brad Howard's Fat Loss Black Book delves into the "meat and potatoes" of all of the misinformation generated by the diet and fitness industry today.
An industry veteran for years, his fat loss manifesto completely shatters all of the myths and misguided, outdated advice being propagated today.
FatLossBlackBook.com
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